Why is this content marketing stuff so important?
Humans have become consumers of content. Breakfast, lunch and dinner we eat content like it’s food. Video, articles, comments, reviews, tweets, status updates, and shares: you get the point. We are knee deep in the information age and the tide keeps rising. In most developed nations, people are bombarded by content all day long whether they realize it or not. When was the last time you decided on a product or service without first finding some content about it? What would you rather experience, a shotgun blast of marketing billboards and TV commercials or well thought out clear communications that make a legitimate attempt to connect with your needs? Over the next 24-36 months content marketing your small business will become the most obvious and relevant way to boost sales, market exposure, and traffic to your brand via search engine and social network traffic. You know- where the people are!