Maximize Customer Retention Rates through Content Marketing

Customer retention is a crucial part of ensuring the ongoing success and longevity of your small business. Attracting customers to your small business website can help generate sales and leads; though, without customer retention, you may find your small business struggle in the near future. If you have been successful with getting new customers and finding it difficult to keep your customers coming back, then you will benefit from learning how content marketing can help maximize your customer retention rates.

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What is Content Marketing?

There are many forms of marketing and content marketing is nothing new. It is a simple concept that when utilized correctly improve many areas of your business. Not only will content marketing help maximize your customer retention rates it can also help attract new customers and customer referrals. To put it simply, content marketing is the practice of releasing information that your potential customers will find useful when considering purchasing a product or service that you sell. You will see content marketing in action through blog posting, tutorials, videos, and press releases.

What Does Your Customer Need to Know?

The first step in beginning a content marketing strategy is determining what your customer wants to know. What information will they find helpful that is relevant to your small business? If you sell televisions, information such as explaining the difference between 720p and 1080p or how to mount a television on a wall could be helpful to consumers that are considering purchasing a television. Writing or outsourcing the writing of this content is the core of content marketing.

How Often Should You Publish New Content?

In addition to creating new content, you should set up a schedule for publishing your content. Content marketing will help you gain customers and customer referrals, but setting up a regular schedule of new content will help with customer retention rates. How often you publish new content will depend on the type of content you are creating. Give yourself time to create this content, so that you are not constantly pushing deadlines.

Consider the type of content marketing you want to publish and start devising a schedule. New blog posts and articles should be posted each week. For content that requires more work, such as research and editing, give yourself a longer timeframe. Infographics, PDFs, and videos will take longer to create; though, you should still try for new content at least once per month.

Remain Consistent

When you follow these steps, you will likely be able to see a better customer retention rate, as long as your remain consistent. The point of coming up with a schedule is to give yourself enough to time to create new content without forcing yourself to rush the publication of this content.

Remain consistent with the publication of new content marketing, once you start your schedule. So, start by deciding on what type of content you wish to create. Then determine where you plan on publishing your content. Finish up by sticking to schedule. Customers will see this content and if they find it useful, they are more likely to come back for more. In order to maximize customer retention rates, repetition is the key.

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Have a four-alarm web marketing emergency?

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