Combining Inbound Marketing & Content Marketing
for Optimum Growth

Despite the fact that content marketing has been a concept used by businesses for hundreds of years, starting with the golden age of advertising many businesses seemed to put an end to employing content marketing in their marketing strategy. Content marketing is simple to understand, yet many companies ignore it. Consumers are more likely to respond to helpful information than to a sales pitch or annoying advertisement. The point of content marketing is to inform customers about products so that they can start making a thoughtful decision when making a purchase. Along with content marketing, you also need to include other marketing strategies. While getting customers to read your content is one thing, keeping these customers and generating sales is another.

In order to ensure you retain customers, put some thought into inbound marketing. Outbound marketing is how you reach customers and inbound marketing is how you handle them once they arrive. Check out some of the best ways to combine inbound marketing and content marketing for optimum growth.

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Customer Retention

With good inbound marketing, you can increase your customer retention rate. There are many steps involved in making sure you have a good inbound marketing strategy and it all starts with the initial contact. Once a customer has found your content, either in a press release, on a social media website, on a blog, or even on your own website, you need to consider what the next step is. Often, they will end up on a landing page on your website or visit one of your social media profiles.

Successful Landing Pages

When you link to a landing page on your website, make sure that customers can easily find what they are looking for. The point of have landing pages is that you can create specific webpages that are only relevant to one product or service. You do not need to fill this space with useless sales pitches and gimmicky advertising. At this point, most customers already plan on making a purchase and simply want to go about it in a simple manner. Get straight to your call to action and try not to distract your customers with additional products or services.

Social Media Engagement

Just as important as landing pages, when it comes to inbound marketing, is how you handle customer interaction on social media. Whether a customer finds your social media profile through content that was generated as part of your content marketing approach or they find it through other means, you need to provide a pleasurable experience. Check your social media platforms frequently and be prompt with responding to any questions or comments that potential customers post. Consumers are just as likely to share their dissatisfaction as they are their satisfaction with their friends, family, and co-workers through social media. How you respond to comments and questions can make or break your business.

In the end, without good inbound marketing, your entire marketing strategy could be rendered useless. From social media to your business website to actual phone calls, it is important to start off this initial contact in a favorable manner. To have a good customer retention rate, you will have to combine quality inbound marketing with your existing marketing strategy.

Need help? Call us at 404-721-0954

Have a four-alarm web marketing emergency?

Lets Talk. 

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