So now that you understand that content marketing is exactly what the name suggests – using helpful content as marketing material, you may need a few examples of how it works. The most common example of content marketing is the use of blogs. For over a decade, many businesses have used a blog on their website as a way to deliver helpful information to their potential customers. Instead of selling them an idea or product, they are informing their customers. After reviewing this information, a customer will know whether or not they want to purchase a service or product.
You also see content marketing used in print, mostly in the medical community. The next time you go to the doctor’s office, take a look at some of those brochures sitting out in the waiting area. Some are obvious examples of a direct sales pitch, while others contain several pages of helpful information regarding a specific medical condition. By the time you finish reading the brochure, you have a better understanding of the condition and how a treatment or medication may be able to help.
Another great example of content marketing is press releases. A well written press release will help get the word out, regarding a new product or service that your business is offering, without pushing customers away. A press release should be informative and they are written from the perspective of an outsider. These press releases are then distributed to a number of online websites, where potential customers will come across them while researching information online.
