Understanding Content Marketing for Growing Your Business

The world of marketing is full of differing opinions. It seems every marketing expert you talk to will provide a different approach for how your business should attract more customers. The simple truth is that many of the tried and true marketing methods of the past are no longer relevant in the consumer market of today. Consumers know how to immediately spot a sale pitch and most consumers filter these marketing approaches out automatically. Consumers are not dumb and businesses need to start realizing this if they want to increase customer retention. This is where content marketing comes into play.

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What is Content Marketing?

Content marketing is nothing new, it is a method that has been employed for decades; though, many businesses completely ignore it. Basically, content marketing is the process of providing consumers with relevant information. Instead of bombarding potential customers with sales pitches, you should spend the time to provide them with helpful information so that they can make an informed decision. With content marketing, you are providing content that will help a consumer have a better understanding of the benefits of choosing a particular service or product without directly pushing your product on them with tired slogans and calls to action.

Examples of Content Marketing

So now that you understand that content marketing is exactly what the name suggests – using helpful content as marketing material, you may need a few examples of how it works. The most common example of content marketing is the use of blogs. For over a decade, many businesses have used a blog on their website as a way to deliver helpful information to their potential customers. Instead of selling them an idea or product, they are informing their customers. After reviewing this information, a customer will know whether or not they want to purchase a service or product.

You also see content marketing used in print, mostly in the medical community. The next time you go to the doctor’s office, take a look at some of those brochures sitting out in the waiting area. Some are obvious examples of a direct sales pitch, while others contain several pages of helpful information regarding a specific medical condition. By the time you finish reading the brochure, you have a better understanding of the condition and how a treatment or medication may be able to help.

Another great example of content marketing is press releases. A well written press release will help get the word out, regarding a new product or service that your business is offering, without pushing customers away. A press release should be informative and they are written from the perspective of an outsider. These press releases are then distributed to a number of online websites, where potential customers will come across them while researching information online.

 

The simplest way to look at content marketing is that instead of focusing on advertisements, spending time to inform your customers with relevant articles will go much further. The majority of consumers are more likely to purchase a product or service after gathering as much information about it as possible.

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