Why Press Releases are an Effective Form of Content Marketing

While content marketing has been proven to be one of the most effective forms of marketing, determining how to deliver your content is just as important as creating the content. Content marketing for those that are not aware, is the process of providing information that consumers will find helpful so that they can make informed decisions about the items they purchase. There are many ways to ensure potential customers find this information; though, one method that can be particularly helpful is the creation and submission of press releases. Here are some of the ways that press releases can be an effective form of content marketing.

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What is a Press Release?

A press release is essentially an article that explains in detail a new product or service. Generally, press releases are written from the perspective of a third-party. They are not sales pitches. Instead they provide enough of an explanation of a product or service that a consumer will walk away with a better understanding. These press releases vary in length and will typically link to a web page on your business website where a consumer can go to learn how to purchase the product or service.

Posting a Press Release

One of the more important parts of having a press release is deciding where the press release will be submitted. You want consumers to be able to find your press release. This is why the press release needs to be submitted to quality press release websites that are known for providing helpful information. These are the types of websites that are more likely to have your press release show up in search engine results. There are hundreds of press release websites, many of which charge a fee for posting an article. In addition to submitting your press release to these websites, there are publications such as magazines and newspapers that where you can send your article.

Link to Quality Content

In addition to putting out a quality press release, you will require a destination for consumers to visit after reading the press release. This could be the homepage of your business website or a specific landing page that provides additional information about your product or service. Either way, you will need to ensure that wherever consumers are directed from the press release, they are not immediately turned off by an annoying sales pitch. Again, use a content marketing approach with this landing page. The customers visiting this page are already informed, after reading the press release, and do not need sales pitches trying to convince them to make a purchase.

Hire a Company to Write a Press Release

As mentioned, press releases are written from the perspective of a third-party. What better way to have your press release sound natural than to hire an outside company like GWA to write it? A good press release company will know how to write a quality press release that gives consumers helpful information without sounding like an advertisement. They will also know which websites are the best for submitting press releases and how to create backlinks to your press release to increase traffic and achieve better search results.

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Have a four-alarm web marketing emergency?

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