6. Afraid to Adapt to New Technology
Many developers, course and club owners, or general managers are old-school and comfortable with the classic ways of doing business. That’s fine!
But, many are just too busy with operations to explore and deploy the most cutting-edge in content marketing or advertising techniques since it is insanely hard to keep up.
In just seven years we went from 150 companies to over 7,000 in the digital marketing space.
The landscape is an ever changing and fluid environment that advances faster than you can possibly keep up without a dedicated team.
To stay up to the times in this environment you have to adapt your strategy to align with what your customer is basically looking for but ALSO, what they’re being conditioned to expect.
So, what’s the next big thing?! How do we know what users are going to expect next?
We’ll one thing that’s not going away soon is the new SHAPE of content..
which is increasingly useful in advertising…
because it’s one thing Google and Facebook BOTH…
have invested billions into developing…
to serve the growing demand.
And in the next 5 years, this new industry is expected to grow by over 6,000%!
Square is OUT!