Brands and businesses need constant streams of high-quality content that's helpful, engaging and entices customer action.
Content Marketing for Businesses & Brands
Every Brand has a Voice
Finding a way to be unique and interesting is a considerable daily challenge. Most brands are struggling to create content with a consistent voice and tone that people want to engage and share.
We like to make content that is:
Voice
Values
Story
Engage
Inspire
Reach
Professional & Expert, Yet Friendly
Exciting & Fun But Not Silly
Honest & Transparent
Helpful & Enticing And Not Pitchy
Your Values - Your Vision
Every great company has values to help guide the vision of the brand. At the core of our responsibility is knowing what they are so we can create content that has meaning and feeling.
Are your values similar to ours?
Voice
Values
Story
Engage
Inspire
Reach
Being Genuine & Reliable
Responsibility To Add Value
Good Citizenship & Giving Back
We Believe, Value & Trust Our People
What's Your Story?
Storytelling may be the single most powerful tool that humans have mastered. Brands are using the power of story to create trust, drive personality and connect with customers.
Everything has a story behind it:
Voice
Values
Story
Engage
Inspire
Reach
How's Your Brand Special Or Unique?
What Is The Origin & Intent?
What's A Problem, Solution & Success?
Is It A Story That Others Will Tell?
Why Should We Care?
That's what you have to answer all the time. You have to be giving customers a good reason to care before they will engage with your brand.
Does your content convey:
Voice
Values
Story
Engage
Inspire
Reach
Customer Experience Is Priority #1
Customers Are More Than Revenue
You Are Willing To EARN Their Trust
You'll Stay Relevant To Their Needs
Call To Action
Once an engaging story is crafted, it can begin to inspire action. How you create, position and time your calls to action are an important part of building and maintaining brand trust.
Some important thoughts are:
Voice
Values
Story
Engage
Inspire
Reach
Content That Drives Natural Action
Designed To Provoke Immediate Response
Compelling Reasons To Purchase Or Try
Respectfully Requests, Not Demanding
Good News Travels Far
Reach is vital to new growth. Your sphere of influence has a direct impact on your overall brand. Content needs to be published and promoted to engage and inspire new customers.
Important places to promote content are:
Voice
Values
Story
Engage
Inspire
Reach
Your Wordpress Website
Facebook, Twitter, Instagram, YouTube
Linkedin, Reddit, Google+, Email
Industry Forums, Communities & PR