Businesses and brands need to advertise. Google, Facebook and Linkedin advertising offer some of the most effective ways to get customers.
Paid Advertising for Businesses & Brands
Time to make the assets
There are a lot of different ad styles. Each with it's own purpose & strategy. The first step is to create and collect all the various headlines, images, videos and offers needed for the ad campaigns.
Some of the ad types are:
Ad Design
Campaigns
Optimize
Google
Facebook
Linkedin
Text ads for search engines
Image ads for social and display
Video ads for Facebook & YouTube
360 VR ads for Facebook & YouTube
A campaign for everything
This is where your goals, strategy, assets, audience and budget all come together. Each style of ad has its own campaign, purpose and allocated spend. Once a campaign starts we can begin the testing and optimization period.
A few of the campaign styles are:
Ad Design
Campaigns
Optimize
Google
Facebook
Linkedin
Branding and reach
Clicks to website
Traffic & lead conversions
Re-targeting recent visitors
Fun with audience models
New ad campaigns go through an initial ad platform learning period of 5-10 days. Ads, campaigns and strategies are reviewed daily. During the first 90 days low performers are turned off and high performers are boosted. Only the most successful ad campaigns will get our recommendations for long-term use.
Ad campaigns are optimized for:
Ad Design
Campaigns
Optimize
Google
Facebook
Linkedin
Cost per action or click
Audience & traffic quality
Interaction & engagement rates
Cost Per Conversion
Advertising on Google
Google Adwords is a staple of advertising on the world's two biggest search engines - Google & YouTube. Adwords is incredibly powerful at getting your message in front of people that are already looking.
Google Adwords campaigns can be:
Ad Design
Campaigns
Optimize
Google
Facebook
Linkedin
Keyword-based search ads
Display network banner ads
YouTube placement video ads
Re-targeting ads to recent visitors
Advertising on Facebook
Business-class Facebook advertising is so much more than just boosting posts. It's an incredibly sophisticated machine learning tool allowing you to promote highly targeted ads and dynamic content to the most ideal audiences.
Some Facebook Business ad features are:
Ad Design
Campaigns
Optimize
Google
Facebook
Linkedin
Intelligent audience development
Brand, reach, engagement & conversion ads
Video, 360 and Facebook canvas ads
Re-targeting ads for followers and visitors
Advertising on Linkedin
For a brand that needs to advertise to professionals, other businesses or even large corporations, Linkedin shouldn't be left out. Advertising on Linkedin is a necessity for many B2C and especially for B2B companies.
Some Linkedin ad strategies are:
Ad Design
Campaigns
Optimize
Google
Facebook
Linkedin
Content marketing promotion
Targeting specific brands & companies
Targeting key decision makers
Targeting specific job titles or roles