Paid advertising campaigns are driving results

Businesses and brands need to advertise. Google, Facebook and Linkedin advertising offer some of the most effective ways to get customers.

Paid Advertising for Businesses & Brands

Time to make the assets

There are a lot of different ad styles. Each with it's own purpose & strategy. The first step is to create and collect all the various headlines, images, videos and offers needed for the ad campaigns.

Some of the ad types are:

Ad Design

Campaigns

Optimize

Google

Facebook

Text ads for search engines

Image ads for social and display

Video ads for Facebook & YouTube

360 VR ads for Facebook & YouTube

A campaign for everything

This is where your goals, strategy, assets, audience and budget all come together. Each style of ad has its own campaign, purpose and allocated spend. Once a campaign starts we can begin the testing and optimization period.

A few of the campaign styles are:

Ad Design

Campaigns

Optimize

Google

Facebook

Branding and reach

Clicks to website

Traffic & lead conversions

Re-targeting recent visitors

Fun with audience models

New ad campaigns go through an initial ad platform learning period of 5-10 days. Ads, campaigns and strategies are reviewed daily. During the first 90 days low performers are turned off and high performers are boosted. Only the most successful ad campaigns will get our recommendations for long-term use.

Ad campaigns are optimized for:

Ad Design

Campaigns

Optimize

Google

Facebook

Cost per action or click

Audience & traffic quality

Interaction & engagement rates

Cost Per Conversion

Advertising on Google

Google Adwords is a staple of advertising on the world's two biggest search engines - Google & YouTube. Adwords is incredibly powerful at getting your message in front of people that are already looking.

Google Adwords campaigns can be:

Ad Design

Campaigns

Optimize

Google

Facebook

Keyword-based search ads

Display network banner ads

YouTube placement video ads

Re-targeting ads to recent visitors

Advertising on Facebook

Business-class Facebook advertising is so much more than just boosting posts. It's an incredibly sophisticated machine learning tool allowing you to promote highly targeted ads and dynamic content to the most ideal audiences.

Some Facebook Business ad features are:

Ad Design

Campaigns

Optimize

Google

Facebook

Intelligent audience development

Brand, reach, engagement & conversion ads

Video, 360 and Facebook canvas ads

Re-targeting ads for followers and visitors

Advertising on Linkedin

For a brand that needs to advertise to professionals, other businesses or even large corporations, Linkedin shouldn't be left out. Advertising on Linkedin is a necessity for many B2C and especially for B2B companies.

Some Linkedin ad strategies are:

Ad Design

Campaigns

Optimize

Google

Facebook

Content marketing promotion

Targeting specific brands & companies

Targeting key decision makers

Targeting specific job titles or roles

We design, implement and manage paid advertising strategies.

Campaigns take time to develop, test and optimize. The result is a scalable strategy that produces month over month return on investment.

Audience Development

Advertising for the right customers means targeting the right audience. Showing ads to the wrong audience is pointless.

Keyword Selection

A lot of thought and research contribute to the selection of keywords. Keywords are important for good placement on Google.

Ad Creatives

Great campaigns require great ads. Effective headlines, descriptions and calls to action are equal parts art and science.

Search Ads

Search still rules the world when people want something. This is the fastest way to the top of Google results.

Social Ads

Social ads on Facebook, Instagram and Linkedin can grow your influence exponentially. This is powerful advertising.

Video Ads

Video drives more traffic than other content. It’s smart to have a video advertising strategy on YouTube & Facebook.

Go with Global Web Advisors

We help brands and businesses advertise for customers.

Trusted By

Need help? Call us at 404-721-0954

Question for your personal marketing account executive? Have a four-alarm web marketing emergency?

Lets Talk.

LIVE CHAT

What clients say about Global Web Advisors

Michelle L.

PR & Marketing Consultant

From web development to ranking in Google they provide outstanding results, simplify the tracking, and provide promotional solutions!

Brandy M.

Regional Business Owner

I ABSOLUTELY couldn't survive without. They have increased our website traffic by leaps and bounds.

Budd M.

Multiple Business Owner

Paid advertising campaigns are driving results

Businesses and brands need to advertise. Google, Facebook and Linkedin advertising offer some of the most effective ways to get customers.

Paid Advertising for Businesses & Brands

We design, implement and manage paid advertising strategies.

Audience Development

Keyword Selection

Ad Creatives

Search Ads

Social Ads

Video Ads

Go with Global Web Advisors

We help brands and businesses advertise for customers.

Need help? Call us at 404-721-0954

What clients say about Global Web Advisors

Michelle L.

From web development to ranking in Google they provide outstanding results, simplify the tracking, and provide promotional solutions!

Brandy M.

I ABSOLUTELY couldn't survive without. They have increased our website traffic by leaps and bounds.

Budd M.

I have been in business for over 30 years. My search is over. No need to look any further. I know I found the best there is out there!

SERVING THE WORLD FROM ATLANTA, GA.

SERVICES

RECENT BLOGS

FOLLOW US

SUBSCRIBE TO US

Get our complementary newsletter filled with ideas to improve your overall brand marketing paradigm.