Social Media for Businesses & Brands

Planning a social strategy

There's more to a solid social media strategy than just good posts. Today, brands can be more transparent than ever. With a sound social plan they're also growing faster than ever.

Some parts of a good plan are:

Strategy

Accounts

Branding

Audience

Content

Schedule

Setting achievable goals & metrics

Customer demographics research

Social competition research

Industry influencer analysis

On what accounts?

Knowing where and how to best position your business for success plays a key role in adopting a strategy that will drive results. This all depends on what your brand wants out of social media.

The major accounts for brands are:

Strategy

Accounts

Branding

Audience

Content

Schedule

Facebook, Instagram and Messenger

Twitter, Snapchat and Pinterest

Google+, YouTube and Tumbler

Linkedin, Reddit and WeChat

Same brand everywhere

Setting up and optimizing social media accounts can be time consuming. Once it's done your business will have the strength of unified branding that customers can instantly identify.

Branded assets for social are:

Strategy

Accounts

Branding

Audience

Content

Schedule

Strong easy to read logo

Formal company description

Keywords for business type

Engaging value proposition

Developing your audience

Crafting the right audience is vital to social media effectiveness. You really can't expect results just because you have thousands of followers. Those people have to care about your product or service.

Good audience models will be:

Strategy

Accounts

Branding

Audience

Content

Schedule

Unique to your business and region

Specific ages, genders, and economics

Interested in other similar brands

Likely to engage at some point

Social Media Content

Once you have a strong set of branded accounts and have identified the proper audience it's time to hit the gas on content. It's going to require an investment in creating and sticking to a content production routine.

Some popular styles of social content are:

Strategy

Accounts

Branding

Audience

Content

Schedule

Posts, News, Updates and Offers

Memes, images and infographics

360VR, videos and webinars

Live streaming video events

Scheduled Social Media

Posting the right content at the most effective times of the day or week is going to maximize your opportunity with the medium. Fans and customers almost expect regular doses of content from brands and businesses.

Some social scheduling ideas are:

Strategy

Accounts

Branding

Audience

Content

Schedule

Morning vs. afternoon posting

Weekday, weekend or both

Radio station style segments

Best times to post event-driven topics

Social Strategy

Beginning with your goals, voice and vision, and ending with a traffic machine that drives the business needle.

Social Accounts

Is Twitter right for you? Or is your brand better off focused on Facebook & Instagram? Invest in what works.

Brand Optimized

Hugely successful companies have one thing in common, unified branding across all platforms, outlets and ads.

Audience Development

Play to an audience that already loves you. You need a following that means something to your brand.

Content Strategy

Getting it right with the styles of content that are best suited to your business. You don’t want to send the wrong message.

Content Schedule

It helps to stick to a schedule when you want your brand to develop a habitual following. Posting at the right time is key.

Go with Global Web Advisors

We help brands and businesses grow their social media presence.

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Social Media for Businesses & Brands