When a customer wants to see if a company has a pulse, you can bet they check social media. Social Media has changed branding, marketing and advertising forever.
Social Media for Businesses & Brands
Planning a social strategy
There's more to a solid social media strategy than just good posts.
Today, brands can be more transparent than ever. With a sound social plan they're also growing faster than ever.
Some parts of a good plan are:
Strategy
Accounts
Branding
Audience
Content
Schedule
Setting achievable goals & metrics
Customer demographics research
Social competition research
Industry influencer analysis
On what accounts?
Knowing where and how to best position your business for success plays a key role in adopting a strategy that will drive results. This all depends on what your brand wants out of social media.
The major accounts for brands are:
Strategy
Accounts
Branding
Audience
Content
Schedule
Facebook, Instagram and Messenger
Twitter, Snapchat and Pinterest
Google+, YouTube and Tumbler
Linkedin, Reddit and WeChat
Same brand everywhere
Setting up and optimizing social media accounts can be time consuming. Once it's done your business will have the strength of unified branding that customers can instantly identify.
Branded assets for social are:
Strategy
Accounts
Branding
Audience
Content
Schedule
Strong easy to read logo
Formal company description
Keywords for business type
Engaging value proposition
Developing your audience
Crafting the right audience is vital to social media effectiveness. You really can't expect results just because you have thousands of followers. Those people have to care about your product or service.
Good audience models will be:
Strategy
Accounts
Branding
Audience
Content
Schedule
Unique to your business and region
Specific ages, genders, and economics
Interested in other similar brands
Likely to engage at some point
Social Media Content
Once you have a strong set of branded accounts and have identified the proper audience it's time to hit the gas on content. It's going to require an investment in creating and sticking to a content production routine.
Some popular styles of social content are:
Strategy
Accounts
Branding
Audience
Content
Schedule
Posts, News, Updates and Offers
Memes, images and infographics
360VR, videos and webinars
Live streaming video events
Scheduled Social Media
Posting the right content at the most effective times of the day or week is going to maximize your opportunity with the medium. Fans and customers almost expect regular doses of content from brands and businesses.
Some social scheduling ideas are:
Strategy
Accounts
Branding
Audience
Content
Schedule
Morning vs. afternoon posting
Weekday, weekend or both
Radio station style segments
Best times to post event-driven topics
Social Media presence can make or break a brand
When a customer wants to see if a company has a pulse, you can bet they check social media. Social Media has changed branding, marketing and advertising forever.